Many people have misconceptions of what a Blog is. Some think it is page on the internet where people rant about politics or about someone else. Those do exist, but that is only small sampling of what blogging can do.
A Blog is your digital Library
Look at a blog as a way for you to build your web presence and business credibility. Every time you enter a blog post you are adding a page to your online library. When search engines search for content they look for the biggest “library” with the most relevant content to that particular search.
For example, if you are a Home Builder or Agent that specializes in Victorian Homes, you would want to do a lot of blog entries about Victorian Homes. This will build your digital “library” of content over time and bring you up on the Search Engine rankings for Victorian Homes. This is also the case if you work a specific area, or specialize in energy efficiency – blog about those topics.
Zero Moment of Truth
Why is it important to have good Search Engine rankings for real estate sales? The consumers, whether they are shopping for homes or widgets do their “research” online before purchasing. You want to be there at that moment they are gathering their information. Google has an outstanding explanation of this new trend called ZMOT, or Zero Moment of Truth. Take a couple minutes and watch their short video below. You can also download their free eBook.
A Blog is the Tool to get you in front of your potential customers at the ”Zero Moment of Truth”.
952.994.4451Bloomington, MN